I've been in your numbers. And I've been in your shoes.

I'm Amanda Fisher — Chartered Accountant, financial clarity specialist, and the person business owners call when the numbers stop making sense and the stakes start feeling real.

Why I do this work

I didn't set out to become the person who helps business owners understand their finances. I set out to be an accountant, which, for a long time, meant tax returns, compliance, and financial statements.

But somewhere along the way, I realised that wasn't enough.

I watched business owners come into meetings and ask me to just tell them where to sign. And I refused. Not because I was difficult but because I knew that if they didn't understand what the numbers were telling them, they were flying blind. And flying blind in business is expensive.

So I started explaining. Translating. Showing people what their numbers actually meant not just what they said.

And something shifted.

Owners who had always been intimidated by their finances started saying things like "I finally get it." They started asking better questions.

Making better decisions. Feeling in control, maybe for the first time.

That's the work I was meant to do.

I've lived the hard side of business too

Here's something most financial advisors won't tell you: I've had cash flow problems. I've had years where the wheels fell off. I've made decisions I shouldn't have, ignored numbers I should have faced, and learned some of my most important lessons the hard way.

I've bought into a business that looked good on paper and wasn't. I've had to cut my own salary to keep the team employed. I've sat across from a bank manager asking for hardship relief. And I've rebuilt… more than once.

I tell you this not because struggle is a badge of honour, but because it matters who you trust with your financial future. And I believe you should trust someone who genuinely understands what it feels like to be in the thick of it not just someone who's observed it from the outside.

That experience changed the way I work. I don't look at your numbers and see data. I see decisions you've made, pressures you're under, and opportunities you might be missing. And I bring both the technical skill and the human understanding to help you move forward.

The experience behind the clarity

Over a career spanning decades, I've worked as a trainee accountant, a tax advisor, a Chief Financial Officer (CFO) for a group of companies, a partner in an accounting firm, and the owner of multiple accounting practices.

I've worked with hundreds of business owners across industries from trades and professional services to agriculture, retail, and everything in between.

I'm a Chartered Accountant, the author of multiple business finance books including Strangled by the Numbers, and Unscramble Your Numbers and a keynote speaker who has shared stages at industry events across Australia.

With a love of technology, I've also been an early adopter of cloud accounting systems, a pioneer of fixed-fee accounting engagements long before they were standard, and a constant student of business having invested significantly in my own education, coaching, and development over the years.

What I bring to every engagement isn't just technical knowledge. It's the rare combination of accounting expertise, real business experience, and the ability to make complex financial information genuinely understandable.

What it's like to work with me

I work remotely with business owners across Australia and I bring the same calm, grounded approach whether we're untangling a messy chart of accounts or building a strategic financial roadmap.

You won't feel judged for not knowing your numbers. You won't be overwhelmed with jargon. And you won't walk away from a conversation with me feeling more confused than when you started.

What you will get is someone who tells you the truth, clearly, directly, and with your best interests at the centre of every conversation.

I'm Brisbane-based, work with clients Australia-wide & Internationally. I operate primarily online so the geography is never a barrier, and I’m happy to come to you if it’s needed.

What I believe about business and numbers

I believe accounting is not complicated. It's mostly addition and subtraction and the moment business owners stop being afraid of it, everything changes.

I believe the numbers are never the enemy. They're information. And information gives you choices.

I believe every business owner deserves to understand their finances not to become an accountant, but to lead their business with confidence.

I believe that the numbers tell a story.

And I believe that when you finally see your numbers clearly, and understand what they're telling you, it transforms not just your decisions but how you feel about running your business.

That's what I'm here for.

Ready to work with someone who gets it?

If you're running a $3M–$8M business and you're ready for financial clarity — not more confusion, not more jargon, just clear honest insight you can act on — I'd love to have a conversation.