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Is Modern Business the Goal for Traditional Businesses?

Mar 08, 2020

Do you have a traditional business where you are tethered to your office, shop or workplace? A business that serves the local community but you dream of growing bigger and serving a larger market?

Marketing gurus spruik the benefits of having an online business where you can make money while you're sleeping. Whilst there's a degree of hype in their messages, the underlining model is where the future lies.

Example

A good friend of mine owned a retail shop for many years. She sold it some years ago to focus on manufacturing, importing and direct selling. Over time, as online product sales became the way her target market was buying, she moved her business online.
 
Imagine waking up in the morning to find sales processed overnight. Her business evolved from waiting for someone to walk into the physical shop to having her business open 24/7 online. Having an online shop doesn't guarantee sales. You've still got to do the marketing to get people to your online shop for them to...
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