Staying optimistic is easy when things are going well. But when business is hard, staying optimistic is hard too.
I’m a positive person by nature. Throw me a challenge and I’ll accept it with relish. Put a difficult situation in front of me and I’ll deal with it. But when business is tough, I’ve found it tough to stay positive.
Remember when you started out in business and you just hustled all day long to get business, make sales, sign up clients? Your sole focus was on sales and getting money in the bank account.
Whether you knew how much you needed to pay the bills or not (and I suspect not), what you did know was that you needed to sell, sell and sell.
That same thought process kicks in when business is tough. In 2009 after the Global Financial Crisis, my business income plummeted. I thought back to my early days and figured the solution was to sell, sell and sell.
But this time it was different. I was...